SwagyChic is a sophisticated custom jewelry brand created by mother-daughter duo, Daniela Alazrachi and Andrea Keen. Founded in 2012, the Miami-based brand is known for its attention-grabbing collection of statement rings, necklaces, bracelets, earrings, ear cuffs, and crawlers.
Born in Caracas, Venezuela to one of Venezuela's premier jewelers, one could say that the passion and love Daniela has for jewelry is in her blood. She complimented her indoctrination into the jewelry business with a strong foundation in studying the art of Gems at the Gemological Institute of America in New York in 1992. At this time she also began attending local and international jewelry shows to hone her eye for gems and develop an appreciation for style, trends, and design.
In 1997, Daniela took her skills and passion and finally opened Cabochon, her first high-end retail jewelry store in the prestigious Bal Harbor Shops in Miami. This venture laid the foundation and style of her current company, Swagychic.
Swagychic, marks a transition from fine jewelry to high end custom jewelry. Swagychic's concept is to provide classy, provocative jewelry that is affordable to enable a larger audience to enjoy beautiful things. Swagychic believes that every woman deserves a little beauty in her life.
Over the past few years, Swagychic has opened two pop-up shops inside Oggi5 Boutique in Boca Raton Florida, one on Greenwich Ave in Connecticut, an NYC SOHO pop up store as well as our current location in Aventura Mall. The success of the Swagychic brand can be attributed to Daniela's unique eye for new upcoming designers that embody impeccable craftsmanship with a creative edge. Swagychic is in the know because it lives in the now.